Psst… Pass It On!
I recently surveyed 100 optometry students and practicing optometrists, asking a simple question: “What made you consider a career in optometry?” The top five responses are highlighted in this editorial, but first, let’s talk about why I asked.
As we all know, the demand for healthcare professionals, including optometrists, is rising, driven in part by an aging population. In response, the number of schools of optometry has also grown. Over the past 15 years, five new accredited schools have opened, bringing the total to 25 in the U.S. (including Puerto Rico), with two more proposed in North Carolina. The challenge? We don’t currently have enough qualified applicants to fill all those seats.
Optometry is very much an “if you know, you know” profession. I view it as a bit of a hidden gem. Unlike other areas of healthcare, we don’t have a hit TV drama, such as The Pitt, inspiring the next generation with scenes of life-or-death decisions and high-stakes action. While I truly love being an OD, I’ll admit a “Day in the Life of an Optometrist” series might not have quite as much of an impact… though it does make me wonder, who would play my character?
So, what does inspire people to pursue optometry? Based on my (admittedly informal) research, the survey says:
1. Previously worked in an eye care practice
This response highlights the power of hands-on experience. Your next optometry student might already be in your office; working as a technician, scribe, or at the front desk. These individuals see firsthand how you connect with patients and improve lives every day, and many are inspired to take on a larger role in that care.
2. Inspired by their own optometrist
This second reason was especially heartwarming. A positive patient experience doesn’t just build loyalty, but it can shape a career path. By demonstrating compassion, professionalism, and expertise, optometrists have a unique opportunity to influence the next generation simply by doing what they do best.
3. Explored various healthcare careers and optometry sparked their interest
I have a lot of respect for this group. These are the folks who love to research and make an informed decision. While I didn’t ask what specifically drew them to optometry, it’s easy to imagine the appeal: a dynamic blend of medical knowledge, advancing technology, and meaningful patient-centered care.
4. Shadowed or volunteered in a practice
There’s nothing quite like seeing the profession up close. Even a short shadowing experience can open someone’s eyes to the true scope of optometry, far beyond “Which is better: one or two?” By welcoming students into your practice, you play a direct role in mentoring and inspiring future colleagues.
5. Family member, friend, or neighbor is an optometrist
No surprise here—this was my own answer (thanks to my sister, Kara). Having someone close to you in the profession makes the career feel tangible and attainable. While your own kids might not always be convinced, don’t underestimate the impact you can have on friends, neighbors, and your broader community. A simple conversation can go a long way.
After reviewing these responses, one thing is clear: until someone writes the script for a fast-paced, vision-saving TV drama “Can You See Me Now?”, it’s up to us, the ODs out in the world today, to inspire the next generation. So, let’s take every opportunity to pass the good word along.
One easy place to start? A good old-fashioned flyer in your office. To help, we’ve created one for you—just print it in color, pop it in a frame, and see what conversations it sparks!
